Privacy Policy

Last updated: January 17, 2026

1. Introduction

Impulsoreal is committed to protecting the privacy and security of our users' personal information. This Privacy Policy describes how we collect, use, store, and protect your personal data when you use our website and services related to searching for real estate properties in Guatemala.

By using our website and providing personal information, you agree to the practices described in this policy. We recommend reading this document carefully to fully understand how we handle your information.

2. Data Controller

Impulsoreal
Blvr. Principal de Cdad. San Cristóbal 19-65
Guatemala City, Guatemala
Phone: +502 2478 1730
Email: contact@impulsoreal.com

3. Information We Collect

3.1 Directly Provided Information

When you complete our contact form, we collect the following personal information:

  • Full name
  • Email address
  • Phone number with country code
  • Message and specific inquiries about regions of interest

3.2 Automatically Collected Information

When you visit our website, we may automatically collect certain technical information through cookies and similar technologies:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and visit duration
  • Referring source (website from which you arrived)
  • Approximate geolocation data based on IP address

4. Use of Information

We use collected information for the following legitimate purposes:

  • Respond to Inquiries: Process and respond to your requests for information about properties and regions in Guatemala
  • Communication: Contact you by phone or email to provide personalized information about real estate opportunities
  • Service Improvement: Analyze website usage patterns to improve content, navigation, and user experience
  • Legal Compliance: Comply with applicable legal obligations in Guatemala
  • Security: Prevent fraud, protect website security, and ensure appropriate use of our services

5. Legal Basis for Processing

In accordance with applicable Guatemalan legislation, we process your personal data based on:

  • Consent: You provide explicit consent when completing and submitting our contact form
  • Legitimate Interests: We process certain data for our legitimate business interests, such as website analysis and service improvement
  • Legal Compliance: We process data when necessary to comply with Guatemalan legal obligations

6. Information Sharing and Disclosure

Impulsoreal does not sell, rent, or market your personal information to third parties. We may share your data only in the following limited circumstances:

  • Service Providers: With technology providers assisting in website operation (hosting, analytics), under strict confidentiality agreements
  • Real Estate Partners: With certified real estate agents or property developers in Guatemala, only when necessary to specifically respond to your inquiry and with your prior consent
  • Legal Obligations: When required by law, court order, or Guatemalan government regulation
  • Rights Protection: To protect our legal rights, property, or safety, as well as those of our users

7. Data Storage and Security

7.1 Retention Period

We retain your personal information for the time necessary to fulfill purposes described in this policy, typically:

  • Contact form data: up to 5 years from your last contact, or until you request deletion
  • Cookie data: as specified in our Cookie Policy

7.2 Security Measures

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction, including:

  • SSL/TLS encryption for data transmission
  • Secure servers with firewalls and intrusion detection systems
  • Restricted access to personal data only to authorized personnel
  • Regular security audits
  • Internal data protection policies and staff training

8. Your Rights

According to Guatemalan data protection legislation, you have the following rights regarding your personal information:

  • Access: Request confirmation of whether we process your data and obtain a copy thereof
  • Rectification: Correct inaccurate or incomplete information
  • Deletion: Request deletion of your personal data when no longer necessary
  • Opposition: Object to processing of your data for specific purposes
  • Restriction: Request limitation of processing under certain circumstances
  • Portability: Receive your data in structured, commonly used format
  • Consent Withdrawal: Withdraw your consent at any time without affecting lawfulness of prior processing

To exercise any of these rights, contact us through:

  • Email: contact@impulsoreal.com
  • Phone: +502 2478 1730
  • Postal mail: Blvr. Principal de Cdad. San Cristóbal 19-65, Guatemala City

We will respond to your request within a reasonable timeframe, generally 30 business days, after verifying your identity.

9. Cookies and Tracking Technologies

Our website uses cookies to improve functionality and user experience. For detailed information about what cookies we use, their purposes, and how you can manage them, consult our Cookie Policy.

You can control and manage cookies through your browser settings or our cookie preference panel.

10. International Transfers

Your data may be transferred and processed on servers located outside Guatemala. In such cases, we ensure adequate safeguards exist to protect your information according to this policy and applicable legislation, through:

  • Approved standard contractual clauses
  • Certified providers with equivalent security measures
  • Legally recognized transfer mechanisms

11. Children's Privacy

Our services are directed to adults over 18 years of age. We do not intentionally collect personal information from minors. If we discover we have collected data from a minor without verifiable parental consent, we will delete that information immediately.

12. Links to External Sites

Our website may contain links to third-party websites (such as Google Maps). We are not responsible for privacy practices of such external sites. We recommend reviewing the privacy policies of any third-party websites you visit.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the beginning of the document indicates when the most recent revision was made.

Substantial changes will be notified through prominent notice on our website. Your continued use of the site after such modifications constitutes your acceptance of the updated policy.

14. Applicable Law

This Privacy Policy is governed by Guatemala's laws, including but not limited to:

  • Law on Access to Public Information (Decree 57-2008)
  • Constitutional provisions on privacy and personal data protection
  • Applicable regulations from Guatemalan financial and commercial sectors

15. Contact

If you have questions, concerns, or requests related to this Privacy Policy or processing of your personal data, you can contact us:

Impulsoreal - Data Protection Department

Address: Blvr. Principal de Cdad. San Cristóbal 19-65, Guatemala City, Guatemala

Phone: +502 2478 1730

Email: contact@impulsoreal.com

Business hours: Monday to Friday, 9:00 AM - 6:00 PM (Guatemala Time)